Forget New Year’s Resolutions…Think Business Goals and Objectives!

30 December 2013

Well-chosen goals and objectives are critical for pointing a business in the right direction no matter what their size. Olympic athletes must always keep the finish line in sight, and business owners must be clear on their goals in order to keep their business on track and to avoid wasted effort, resources and time.

New Year is the time when people make resolutions such as to get fitter, to give up smoking, to buy fewer handbags, to make more effort to see friends and family. As a business owner, it can be a healthy exercise to review or set business goals for the year ahead.

So what can having clear business goals do for you? Clear goals mean you know where you want to go. Clear goals prevent you wasting time on unnecessary activity or taking your business down the wrong path. Clear goals help you reach your destination sooner because you will be able to plan out the steps you need to achieve those goals. Clear goals get staff on board and get everyone focussed on what they should be doing.

So how do you set these all-important goals? Think of what, to you, means business success, then choose a number of goals that will help you achieve that success. Goals should be SMART: specific, measurable, achievable, realistic and timely.

By having goals you can monitor, you will have greater control over the progress your business makes and any problems/issues will be highlighted sooner and can be dealt with. Employees who know the goals of your business and how they relate to them will feel more involved and give more effort as they understand what is expected of them.

If you would like to set clear goals and objectives for your business, Green and Co can assist you with this. Throughout the year we enable our clients to both set and achieve the business success they desire through the setting of clear business goals. 

Please note: This article is a commentary on general principles and should not be interpreted as advice for your specific situation.

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