The Power of Social Media

24 March 2014

When was the last time you watched TV or listened to the radio without hearing the words ‘Facebook’ or ‘Twitter’?

As technology takes over, it’s hard to ignore the internet and the use of social media sites such as Facebook, Twitter, LinkedIn, YouTube, Google + etc.  We hear about these sites on the news, at work, in the pub; we use them to communicate with friends and family…. so why not use them for your business?

Social networking could be advantageous to both your business and your consumers. It is a cheap tool for advertising and getting your business recognised globally. It allows users further insight into your organisation and enables you to promote your products or services.

Using popular network sites such as Facebook and Twitter allows you to share tips, blogs, see upcoming events, reminder deadlines, and so much more. Using LinkedIn can enhance your professional network and is a great place to collect recommendations of products/services. It helps members step out and interact in online discussion groups, and establish an online community. The website YouTube, whereas, can be used for training, careers advice, and is a powerful marketing platform.

Social media is a valuable instrument for developing your customer relations as it forces interaction. Customers are able to keep in touch with your business 24/7, and it is a great way to make your business appear more welcoming and forthcoming. Furthermore, by providing interesting and useful information, you can position yourself as a trusted source of information in your field.

It can also be encouraging and rewarding for both sides. You can inspire others and share the growth and achievement of your members. Gaining regular feedback will be invaluable in improving and developing your services.

Social media offers an opportunity to connect and interact with current and potential customers, promote your brand, and bring more attention to your site. You can also have fun in the process!

Please note: This article is a commentary on general principles and should not be interpreted as advice for your specific situation.

Image courtesy of Stuart Miles at

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